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Marketing Specialist

Chartd

Chartd

This job is no longer accepting applications

See open jobs at Chartd.
Marketing & Communications · Full-time
Ottawa, ON, Canada · Remote
Posted on Tuesday, January 23, 2024

We seek a results-driven true marketer to join our small but mighty team. Do you have a passion for tech? Do you enjoy explaining complex concepts in simple terms? Are you excited by all the AI buzz? If the answer to all these questions is YES, you will enjoy driving the strategic marketing initiatives that will shape the future of our brand. We are building a unique product offering in AI and need a marketer ready to hit the ground running to execute our GTM strategies.

YOUR RESPONSIBILITIES

  • Strategic Marketing. Develop and implement comprehensive marketing strategies and digital marketing plans to enhance the visibility and reach of our B2B software solutions.
  • Market Research. Conduct market research to identify trends, competitor activities, and customer needs. Utilize insights to refine and enhance marketing strategies.
  • Content Creation. Create compelling and targeted content for various marketing channels, including websites, blogs, whitepapers, case studies, and social media. Tailor messaging to resonate with key decision-makers in the B2B sector.
  • Campaign Management. Plan and execute integrated marketing campaigns to generate leads and increase brand awareness. Utilize various channels such as email, webinars, and events to engage and nurture potential clients.
  • Lead Generation. Implement effective lead-generation tactics to drive qualified leads into the sales funnel. Work closely with the sales team to ensure marketing efforts align with lead conversion goals.
  • Analytics and Reporting. Monitor and analyze the performance of marketing campaigns, using data to optimize strategies and improve ROI.

WHAT YOU BRING TO THE TABLE

  • You have a Bachelor’s or Master’s in Marketing, Business, or a related field.
  • You have proven experience in B2B marketing, preferably in the software industry.
  • You possess excellent written and verbal communication skills.
  • You love interpreting data and making data-driven decisions.
  • You have experience working with multiple digital marketing channels while applying various tactics.
  • You are proficient in using social media platforms, marketing automation tools, and CRM software.
  • You can work both independently and collaboratively in a fast-paced startup environment.
  • You are familiar with graphic design tools and best practices.
  • You are always hungry to learn and contribute to the team’s success.

ABOUT CHARTD

Chartd is a cutting-edge Canadian software company from Ottawa dedicated to providing innovative and industry-disrupting solutions that empower businesses to thrive in the digital age. We build data management solutions, emphasizing user experience, simplicity, and accuracy. Our mission is to empower our clients to make faster and better business decisions through automation.

Chartd is an equal opportunity employer.

This job is no longer accepting applications

See open jobs at Chartd.