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Marketing Development Specialist



Marketing & Communications
Gatineau, QC, Canada
Posted on Friday, September 15, 2023

Looking for:

  • A creative and outgoing Marketing Professional who is passionate about startups; loves connecting with people; creating high-value experiences; and nerds out on digital marketing - social media, content creation, and branding. Reporting to the Head of Marketing, working to help execute inbound marketing strategies that are dynamic, engaging, and fun!
  • The successful candidate will have a proven digital marketing background, ideally having worked in the start-up world, or with 2-3 years of experience within the marketing environment.

Roles & Responsibilities:

  • Set and implement social media and communication campaigns to align with marketing strategies
  • Manage the day-to-day activities within social media accounts & profiles such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and YouTube
  • Provide engaging text, image, and video content for social media accounts
  • Respond to comments and customer queries in a timely manner on social media
  • Based on data and analytics, report back to Head of Marketing on trends and results
  • Monitor and report on feedback and online reviews
  • Organize and participate in events to build community and boost brand awareness
  • Coordinate with the Head of Marketing on planning and execution
  • Liaise with Development and Sales departments to stay updated on new products and features
  • Build relationships with customers, potential customers, industry professionals, and journalists
  • Stay up-to-date with digital technology trends
  • Acting as a brand ambassador for Plantaform in the community through attending networking events or relevant industry workshops

Preferred Experience:

  • Passionate about people, startups, innovation, collaboration and creativity
  • A self-starter, you are energetic and motivated with a roll-up-your-sleeves-and-get-it-done attitude
  • Creativity in developing engaging digital campaigns
  • An engaging writer and effective communicator with a modern and fun style
  • Extremely attention-to-detail oriented (lots of moving parts and changes on a daily basis)
  • Strong project management skills, including planning and organizing skills and the ability to manage project intake and prioritize tasks for multiple deliverables and timelines
  • Must be bilingual (French and English)