Marketing Development Specialist
Plantaform
Marketing & Communications
Gatineau, QC, Canada
Posted on Friday, September 15, 2023
Looking for:
- A creative and outgoing Marketing Professional who is passionate about startups; loves connecting with people; creating high-value experiences; and nerds out on digital marketing - social media, content creation, and branding. Reporting to the Head of Marketing, working to help execute inbound marketing strategies that are dynamic, engaging, and fun!
- The successful candidate will have a proven digital marketing background, ideally having worked in the start-up world, or with 2-3 years of experience within the marketing environment.
Roles & Responsibilities:
- Set and implement social media and communication campaigns to align with marketing strategies
- Manage the day-to-day activities within social media accounts & profiles such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and YouTube
- Provide engaging text, image, and video content for social media accounts
- Respond to comments and customer queries in a timely manner on social media
- Based on data and analytics, report back to Head of Marketing on trends and results
- Monitor and report on feedback and online reviews
- Organize and participate in events to build community and boost brand awareness
- Coordinate with the Head of Marketing on planning and execution
- Liaise with Development and Sales departments to stay updated on new products and features
- Build relationships with customers, potential customers, industry professionals, and journalists
- Stay up-to-date with digital technology trends
- Acting as a brand ambassador for Plantaform in the community through attending networking events or relevant industry workshops
Preferred Experience:
- Passionate about people, startups, innovation, collaboration and creativity
- A self-starter, you are energetic and motivated with a roll-up-your-sleeves-and-get-it-done attitude
- Creativity in developing engaging digital campaigns
- An engaging writer and effective communicator with a modern and fun style
- Extremely attention-to-detail oriented (lots of moving parts and changes on a daily basis)
- Strong project management skills, including planning and organizing skills and the ability to manage project intake and prioritize tasks for multiple deliverables and timelines
- Must be bilingual (French and English)